WECHAT MINI PROGRAM
User Testing
Project Background
This internship involved working as a UX Designer at D1M Technology, where the primary project was redesigning the WeChat Mini Program (MP) for Fendi, guided by insights gathered from user testing. My responsibilities encompassed conducting a comprehensive competitive analysis, administering user surveys, and implementing A/B testing.
Throughout the process, I identified and documented 23 issues and meticulously prioritized features to effectively shape the project's roadmap. Enriched with these insights, the redesigned version was successfully launched in January 2023.
emotional
In-depth Interview
functional
User Testing
User Survey
DEMOGRAPHICS
BEHAVIOR &
PREFERENCE
BRAND AWARENESS
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User Recruitment
202
Questionaaires
12
Screened out
GENDER INFLUENCE
Individuals of various genders have distinct consumption objectives.
SHOPPING DECISIONS
"Design Style," "Brand Power," "Price," and "Fabric" constitute the four primary factors influencing consumers' purchasing decisions.
More than half of consumers prefer shopping in the store to online, as it is considered an integral part of the overall luxury shopping experience.
Scenario
1
PURCHASE FOR MYSELF
Influenced by friends/social media
Task 1: Instruct consumers to explore the homepage, choose their favorite product from the material pictures, and locate it.
Task 2: Direct consumers to select products they like and proceed to complete the order.
Pages involved: Homepage, Category, Product Listing Page (PLP), Product Detail Page (PDP), Shopping Cart (SC), Login, Checkout, My Account.
Scenario
2
PURCHASE AS A GIFT
Task 1: Instruct consumers to explore the homepage, choose their favorite product from material pictures (out of stock), and locate it.
Task 2: For consumers with a budget of approximately 20,000 RMB, prompt them to make a purchase and navigate to the My Account center to review the order.
Pages involved: Homepage, Category, Product Listing Page (PLP), Product Detail Page (PDP), Shopping Cart (SC), Login, Checkout, My Account.
Homepage (9)
Visual Experience (3)
Interaction Experience (2)
Brand Experience (2)
Product Experience (1)
Copywriting Experience (1)
Product Detail Page (7)
Visual Experience (2)
Interaction Experience (2)
Product Experience (2)
Service Experience (1)
Research Findings
23 issues were identified during user testing across five key screens. The distribution of these issues is as follows:
Category (4)
Visual Experience (2)
Interaction Experience (2)
Checkout (2)
Visual Experience (1)
Service Experience (1)
Product List Page (1)
Visual Experience (1)
HOMEPAGE
CATEGORY + OTHERS
ISSUE LIST
